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“PeopleAnswers has made a great impact on our hiring
process. They have helped us notably reduce our hiring costs;
yet thanks to their Behavioral DNA ideal profile matching, we
expect to increase the overall quality of our new hires while
significantly reducing our turn-over.”
– Lee Roever, VP of HR for Neiman Marcus
Business Challenge before PeopleAnswers:
Neiman Marcus conducts extensive college campus interviewing
in order to recruit the best and brightest graduates into its
international executive development program, the heart of Neiman’s
ability to manage the business of fashion. Twice a year, Neiman
Marcus travels to 12 colleges, spending several days testing
and interviewing prospects.
A college visit typically started with Neiman Marcus filling
up a large auditorium with potential candidates. These prospects
would first take a merchandising math test to determine their
retail analysis capability. After Neiman Marcus managers manually
graded thousands of these paper-based tests, they would conduct
several hundred on-campus, one-on-one interviews searching for
candidates that demonstrated the right potential. Qualified
candidates would be flown to company headquarters to spend several
additional days being interviewed before a final selection was
made. Yet, the turn-over in each hiring class has historically
remained quite high.
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Lee Roever, VP of HR for Neiman Marcus
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Solution using PeopleAnswers:
Now, before Neiman Marcus personnel ever arrive on campus, candidates
have completed the merchandising math test online through PeopleAnswers’
web site. Those that score well are invited by the system to
complete PeopleAnswers’ psychological assessment battery.
PeopleAnswers then automatically compares the candidate’s
Behavioral DNA™ to the Ideal Profile of successful existing
Neiman Marcus merchandising executives. On-campus interviews
are prioritized based on the quality of these matches. Neiman’s
personnel arrive at the on-campus interview with a complete
behavioral profile of the candidate, knowing beforehand the
strengths and weaknesses of each applicant.
The Bottom Line:
PeopleAnswers has already significantly reduced the time and
effort required for Neiman Marcus to conduct on-campus interviews.
PeopleAnswers now performs all initial sorting and prioritization,
based on Neiman Marcus’ own ideal profiles. This means
that Neiman Marcus hiring mangers can spend more meaningful
time with fewer, better-qualified candidates. PeopleAnswers
also provides the hiring managers with full insight (strengths
and weaknesses) into each candidate prior to their first interview
along with a road map of which behavioral characteristics areas
need further exploration and review.
Going forward, Neiman Marcus will invite fewer and more qualified
candidates to their final hands-on assessment at company headquarters
in Dallas, Texas. The company also expects that higher quality
employees will be hired, thanks to PeopleAnswers’ Behavioral
DNA matching with existing Neiman Marcus top performers. Finally,
Neiman Marcus managers will be able to develop new talent more
effectively, thanks to the management insights provided by PeopleAnswers’
assessments.
Together with Neiman Marcus, PeopleAnswers will continue to
track cost savings and productivity gains due to the implementation
of this new program. Both companies are looking forward to continued
measurement of the success of the PeopleAnswers solution.
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