The caption explains how Goncalves' perils with turnover at his prior company led him to hire an industrial psychologist to screen new applicants.  It was this close-call wrestling turnover that led him to the creation of PeopleAnswers.

      "Convinced of the potential, but frustrated by the technical, cumbersome nature of traditional psychological assessments, Goncalves next partnered with leading industrial psychologists at Rice University and Texas A&M to develop innovative employee evaluation software.  PeopleAnswers uses the software to first assess a company's top performers, then isolate those characteristics unique to the organization's most successful employees. New hires are chosen from among candidates whose evaluations indicate they share these traits.  Says Goncalves, "We coined the term Behavioral DNA® because our software extracts the entire set of characteristics that quickly defines candidate in a specific professional environment."

      ""Lexus salutes a new generation's passion for perfection."