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Neiman Marcus Deploys Behavioral DNA Technology from PeopleAnswers
DALLAS--(BUSINESS WIRE)--Nov. 4, 2002--Neiman Marcus (NYSE:NMGA
- News) has
selected PeopleAnswers™ and its Behavioral DNA™ online
technology to aid
in the
selection of its new employees.
Lee Roever, Vice President of Human Resources for Neiman Marcus
explains:
"PeopleAnswers has made a great impact
on our hiring process.
They have helped us notably
reduce our hiring costs; yet thanks to their Behavioral DNA
ideal profile matching, we expect to
increase the overall quality of our new
hires while significantly
reducing our turn-over."
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Lee Roever, VP of HR for Neiman Marcus
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Business Challenge Before PeopleAnswers
Neiman Marcus conducts extensive college campus interviewing
in order to recruit the best
and brightest graduates into its international executive development
program, the heart of
Neiman's ability to manage the business of fashion. Twice a
year, Neiman Marcus travels to 12
colleges, spending several days at each location testing and
interviewing prospects.
Each college visit started with Neiman Marcus filling up a large
auditorium with potential
candidates. These prospects would first take a merchandising
math test to determine their
retail analysis capability. After Neiman Marcus managers manually
graded thousands of these
paper-based tests, they would conduct several hundred on-campus,
one-on-one interviews
searching for candidates that demonstrated the right potential.
Qualified candidates would be
flown to company headquarters to spend several additional days
being interviewed before a
final selection was made. Yet, the turn-over in each hiring
class has historically remained quite
high.
Solution Using PeopleAnswers
Now, before Neiman Marcus personnel ever arrive on campus, candidates
have completed the
merchandising math test online through PeopleAnswers' web site.
Those that score well are
invited by the system to complete PeopleAnswers' psychological
assessment battery.
PeopleAnswers' technology extracts a comprehensive set of behavioral
characteristics from
the test results and assembles that individual's Behavioral
DNA profile. The Behavioral DNA of
the candidate is automatically compared with the Behavioral
DNA of successful existing
Neiman Marcus merchandising executives. On-campus interviews
are prioritized based on the
quality of these matches. Neiman's personnel arrive at the on-campus
interview with a
complete behavioral profile of the candidate, knowing beforehand
the strengths and
weaknesses of each applicant.
Going forward, Neiman Marcus will invite fewer and more qualified
candidates to their final
hands-on assessment at company headquarters. The company also
expects that higher quality
employees will be hired, thanks to PeopleAnswers' Behavioral
DNA matching with existing
Neiman Marcus top performers. Finally, Neiman Marcus managers
will be able to develop new
talent more effectively, given the comprehensive management
insights provided by
PeopleAnswers' assessments.
About PeopleAnswers
PeopleAnswers™ is a software company specialized in leveraging
its Behavioral DNA™
technology to help companies better select and manage their
employees. PeopleAnswers
helps companies reduce turnover, increase productivity, and
decrease hiring costs.
PeopleAnswers partnered with leading researcher centers of Industrial-Organizational
Psychology to develop a revolutionary new software that provides
an unprecedented level of
insight into a candidate's current and future capabilities.
More information on PeopleAnswers is
available through the PeopleAnswers website at http://www.peopleanswers.com. |
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