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Dawn Foods Bakes Success With PeopleAnswers

Dallas - April 16, 2004 - Dawn Food Products is not your typical large manufacturing and distribution company. Dawn has nurtured its business from a small bakery operation in Jackson, Michigan into one of the largest food and bakery distribution companies in the world.

Bill Lambkin, Dawn's VP of Organizational Excellence "At Dawn, we have spent years searching for affordable assessment instruments that would enable us to reduce turnover while improving performance. "EUREKA!"- PeopleAnswers is helping us to gain and maintain the competitive edge by enabling us to select, obtain, develop and retain people who excel in Dawn's Servant Leadership Culture. It is a privilege to recommend PeopleAnswers’ products and services to everyone- except, of course, our competitors."

Today, Dawn continues to expand its business worldwide. Dawn now has manufacturing plants and distribution sites to serve the entire bakery and foodservice industry around the world. With all of its success and growth, Dawn still provides the friendly local service that has been their hallmark since the 1920's. Dawn understands "Bakery"- it's all they do, so they want to make sure they do it well.

Dawn relies on PeopleAnswers and its cutting edge assessment technologies to help "do it well" by finding the right employees. With the PeopleAnswers solution, Dawn is able to build their employee base around Dawn Top Performer profiles so they can employ and retain the people that best fit their own corporate environment. PeopleAnswers’ scalable solution is helping Dawn create a reliable hiring and development system for distribution centers all across North America.

About Dawn Food Products

Dawn Food Products, Inc. is one of the world’s largest independently owned bakery manufacturers and distributors as well as one of the nation’s oldest manufacturers of bakery mixes and bases. Since 1920, Dawn’s dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and operated, Dawn currently supplies a complete line of high-quality, consistent mixes, bases, icings, glazes, fillings, ready-to-bake products, and ready baked products and equipment to the food industry worldwide.

About PeopleAnswers, Inc.

Dallas based PeopleAnswers, Inc. develops innovative behavioral assessment software tools for major corporations to increase the effectiveness and reduce the cost of hiring, promoting and developing human capital. PeopleAnswers' tools allow its customers to build stronger teams with lower turnover and higher productivity. The tools also allow companies to continually optimize their human capital and build career paths for their best and brightest. For more information, visit www.peopleanswers.com.